An old 4-part series from the BBC. Have a look, Parts 2, 3, and 4 after the jump. Some scary stuff.
I didn’t realize this brand was still around… but they have caught my attention with their latest ad campaign, “This is man“. It has the feel and spirit of Diesel’s early naughties campaigns. I’m not about to rush into a French Connection store anytime soon, but I appreciate the label taking another stab at gaining the customer’s attention - and the styling is not half bad in the collateral.
Love this ad from the (other) WWF and its agency in Brazil. Very impactful to see a tree and everything related to its existence. If only humans understood things in terms of interconnectivity. Nice to see an agency doing something other that selling shit essential lifechangers like new Microsoft Doodads®…
ps. click image to get full sized version
Background credits:
Released: April 2009
Advertiser: WWF
Agency: DDB BRASIL
Country: Brazil
Category: Public awareness messages
Title of ad: ARVORE / ARRECIFE
Executive Creative Director: Guilherme Jahara, Marcelo Reis, Julio Andery, Rodolfo Sampaio, Sergio Valente
Creative Director: Murilo Melo, Ulisses Razaboni
Copywriter: Renato Ramalho
Arvore photographers:Guto Nóbrega, Sérgio Prado, Murilo Melo, Flávio Brandão
Arrecife photographers: Guto Nóbrega, Sérgio Prado, Murilo Melo
Ilustrator: Quad Studio (Arvore)
Typographer: Nereu Marinho
Art Buyer: Carolina Galastri
Account Director: PolikaTeixeira, Ana Paula Grassmann
Planner: Phillippe Bertrant
Mídia: Fabricio Andrade e Fabiana Manfredi
Advertiser´s Supervisor: Heloisa Helena de Oliveira