On the Runway | Generra Fall/Winter 2010

As we saw from former Obedient Sons creator Swaim Hutson’s quick additions to Generra’s Spring collection, color was going to be important to what he wanted to bring to the new, for him, label. When I got a chance to chat with Swaim this week he confirmed that notion saying “We went in to Fall 2010 with the idea that we would inject as much color, keeping things as open, loose and casual as possible.”

I got the sense from watching his first full collection walk down the runway that it was a softer more relaxed extension of what Swaim did with his Hutson label just after Obedient Sons was dissolved. But Swaim didn’t necessarily agree saying that any similarities were “not intentional. If anything perhaps it is just a carry over of our aesthetic. Obedient Sons was much more tailored and stiff than anything we have done for Generra. For this collection we went for a more casual boxy fit and used snap closures to keep things modern.”

I really feel there is a rejuvenation going on at Generra and that Swaim has brought in some vision and freshness to what has been a label lost in the shuffle. What has always been described as a basics-centric line now has some oomph and pop. And it also helps that their new website plays Sleigh Bells on loop.

One of my favorite looks from the show was also made up of some of my favorite pieces as well. I love the grey moto/bomber cut jacket made in a textured nubby wool with a removable faux fur collar. The collar and lining give the jacket a striking pop of color and a point of difference. And the pants - I would buy these today if I could - made of a light wool with a subtle polka dot.

Continuing with the Generra basics heritage all the crewneck sweatshirts are made of cotton terry sweatshirt but Swaim dresses it up a bit by throwing a sturdy wool jacket over it.

The materials and color mix between the open-neck button down shirt, again with a polka dot, and the jacket, cut from a heavy jersey wool, are a very nice combo.

Read on for some more great looks from the show.

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In motion.

The living breathing Wood Wood show.

Wood Wood Autumn/Winter 2010 Collection

Wood Wood and I sort of came to age together. As I grew out of my streetwear training wheels and starting dressing more like a grown man the label was kind of doing the same thing. That’s not to say they have completely grown-up, but it has matured and broadened it’s scope over the last 4 years. But at the core there are always the staple elements you can expect -  structured shirting, drapey layers mixed with fitted pieces, some key graphic images, and always a bit whimsical.

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